Written by Leona Caanen | Superyacht Times
In a time where privacy is one of the highest forms of luxury, YachtCloud has refined and luxurised service onboard superyachts. The most popular of their technological products making yacht life easier, is the GEST Service Call System. The call button is the most popular element of the YachtCloud portfolio, which is made up of six products in total: OMNIYON, YIS, CrewBoard, LaundryBoard, ECHO and GEST.
YachtCloud, based out of Rotterdam, The Netherlands, is a product developer that focuses on delivering premium technology for the world’s most discerning clients. Established in 2014, the company has over a decade of experience in the delivery of their premium tech, and is dedicated to crafting yacht experiences where technology and craftsmanship work together in harmony to enhance comfort, safety and enjoyment at sea.
Call system
The GEST is a service call system: “When owners or guests onboard want service, they can press the button, which sends a notification to the crew,” shares Lucie Hubert, Strategic Marketing Manager at YachtCloud. “Crew members accept the request, which turns the button green, so the guests know someone is handling it.” From there, a crew member will come to inquire about the request. Once completed, the crew marks the open request as completed and the button is once again ready to go.
The purpose of the GEST button is to ensure privacy, “there is no microphone on the physical button, it’s something we don’t want to include precisely because of privacy. If you press it, someone will actually have to come to you”, Lucie adds.
There is also a digital version of the GEST Service System, which works just like the physical button, but here there is a chat function. “You can send the notification, but also chat directly with the crew members and share your request right away.”
The goal of the button, besides ensuring smooth seven-star service, is precisely that privacy. Instead of standard WhatsApp groups on yachts, the button ensures no personal information other than necessary needs to be shared. “It reduces those big group chats that we often see onboard yachts. With the button you can directly notify the chef or the chief stew or a deckhand – everything can be separated to specific crew”, Lucie points out.
Onboard superyachts
The very first prototype of the GEST Service System was built in 2018. Two years later, YachtCloud had sold their 100th button. “Three years ago, we sold 100 buttons to a single project,” Lucie recalls. From there everything has just grown really fast.
How many call buttons each yacht orders, depends mostly on size. “We see two options,” notes Lucie. “The first one is that the yacht just wants it in common areas, such as the lounge or the aft deck. The second is that we see yachts who want a call button in every single room, including all the staterooms.” The type of buttons tends to be a mix between physical and digital “often we see the digital buttons for the staterooms and the physical ones for the common spaces.”
Design & craftmanship
The button’s physical design is well in line with the luxury service it is designed for. Each button is completely customisable, “you can have a ring engraved, or the yacht’s logo or name, even the material is fully customisable,” Lucie notes. “You can have the ring on the button in 24K gold, stainless steel, dark or light bronze.” Even the leather of the button is customisable: “we had a client who wanted a specific leather. We said, ‘just send it to us and we’ll make it happen’, and we did.”
YachtCloud prides itself in their flexibility and ability to craft their product to their client’s ideal design. Their service meets the luxury standard as well, “we have a great support team and we keep track of when there are button breakdowns and they need replacing.” The backend of the system is entirely remote, “we can access the system of all of our clients and jump in to fix it when needed, without needing to be physically present.”
When the issue cannot be fixed remotely, the button is sent to the warehouse, which sits next to the YachtCloud headquarters in Rotterdam. It is also where the company does their refurbishing “we are working to be more sustainable, and as these buttons are used daily, they can of course obtain damage overtime. We’ve introduced a system where buttons can be sent to the warehouse and the ring, leather, or any other element is fixed, checked, and sent back to the client.”
Challenges along the way
No successful product comes without its challenges along the way. “When we started, the battery life was a big challenge” shares Lucie. The button’s battery would last about a day, and would take numerous hours to charge. “Now, a button lasts up to three to five days, depending on usage, and can be fully charged in four hours.”
YachtCloud is continuously working to improve the button. “We’ve gone from a battery life of two days to a battery life of five days”; a huge jump in the battery’s longevity. “If the battery life goes under 20 percent, the chief stew will get a notification that it needs charging, so everyone is always in the loop.”
A happy crew is a happy yacht
No challenge has been too big for YachtCloud, and they’re continuously working hard to incorporate any and all feedback they get from clients. “We pushed a new colour, white, because one client specifically wanted it,” shares Lucie, “any idea the client has, we’re always open to hear it because we want our product to cater the client to the best of its ability – it’s how we develop our products and our company.”
The feedback from clients, captains and crew has been invaluable. One captain of a 42-metre motor yacht emphasised how the “GEST system was set up in minutes, is loved by our owners, guests and crew.” The electro-technical officer of another 40-metre motor yacht noted how the GEST system has “been a great addition to our operation. It allows guests to request service, drinks or whatever they need while giving them complete privacy when they don’t want to be disturbed. It creates a smooth, intuitive and professional experience onboard.”
The goal of products like GEST, and of YachtCloud as a whole, is to create a connected yacht experience – one where technology and craftsmanship work in harmony to enhance comfort, safety and enjoyment at sea.